Customers are drawn, more than anything, to products that look good. Something that is well designed and interesting is bound to attract more potential customers than a product that is poorly designed and looks bland. This is the importance of packaging design.
Back in 2014, when I wrote about the importance of QR Codes for business, I often thought what would be the motivation for a potential customer to scan the QR Code with their phone camera? YouTube video example here. Today in COVID-19, I see the motivation being triggered to use the camera and QR code.